EngardeUSA
The United States is known for its sports culture. Perhaps nowhere else in the world are you offered with so many sporting opportunities in one country.
With EngardeUSA we focus on the decades of upcoming main events (World Cup, Olympics, etc) and the US primary sports and leagues.
Engarde’s Priority Events
North American World Cup
the 2026 FIFA World Cup where we will represent a number of the 48 finalist federations and teams as well as US sports facilities and cities and States looking to work and interact with the finalist federations and teams.
LA Summer Olympics
The 2028 Los Angeles Olympics were we will be servicing and activating for Global and National Sponsors. We will also be representing a number of the near 200 National Olympic Committees and individual teams and athletes.
The total package includes direct representation of National Olympic Committees, sponsorship sourcing and activation and servicing. And sponsorships and endorsements for individual athletes.
Salt Lake City Winter Olympics
The 2030 Salt Lake City Winter Olympics (or 2034 should IOC prefer Sapporo for 2030). The business concept will be the mostly the same as for 2028 although scale and budgets are lower.
International University Ekiden
Engarde will also focus on our owned event: The International University Ekiden. We will host 10 international University teams and 20 University teams from the United States. The first edition of the International University Ekiden is scheduled for 2027, as a run up to the 2028 Olympics.
Formula 1
Formula 1 is another focus of EngardeUSA as this sports becomes more and more Americanized with full ownership by Liberty Media, and more and more races in the States. The US currently hosts three Formula 1 races with a very much anticipated first Las Vegas GP in November 2023. EngardeUSA will work on VIP hospitality during a number of races in the US and abroad and team sponsorships.
NBA
EngardeUSA will work on VIP hospitality and team sponsorships. EngardeUSA does not serve NBA players in an individual management role as the mangement of NBA players is already well established and professionally handled.
Additionally EngardeUSA will also focus on bringing Japanese sponsors to the US market and represent a number of Japanese entities.
United States Sports Culture
The United States has a long and rich history in athletics, with some of the world's most widely-recognized sports teams and leagues from coast to coast. Popular sports such as basketball, American football, baseball, softball, hockey and soccer are all enjoyed across the country. College sports remain especially popular; the National Collegiate Athletic Association (NCAA) hosts championship tournaments in over 20 different men’s and women’s sports each year.
The professional ranks are also well represented in the US. Major League Baseball boasts 30 teams spread out throughout America’s major cities while other professional leagues like the NBA, NFL and NHL offer an exciting experience for fans around the nation. The Women's National Basketball Association (WNBA) is also an important part of the US sports landscape, with the American team having won numerous Olympic gold medals in recent years.
The United States has been home to some of the world's most iconic athletes. Basketball greats such as Michael Jordan and Kobe Bryant have left indelible marks on their respective sports, while baseball legends like Babe Ruth and Derek Jeter are widely admired across America. Legendary figure skaters such as Peggy Fleming and Scott Hamilton also made a lasting impact on their sport in the US.
From professional leagues to NCAA championships, sports in the United States offer something for fans of all kinds. With its talented athletes and memorable competitions, it’s easy to see why millions of people from around the world flock to America for its sports. EngardeUSA is thrilled to have a small footprint in the remarkable world of sports in the United States.