Asia

Asia is a continent full of diverse cultures and sports. Cricket is the most popular sport in countries such as India, with its national team having won multiple ICC World Cups since 1983. Soccer is extremely popular throughout much of Asia, including Japan, South Korea and China. Baseball has become increasingly popular in some parts of Asia over the past few decades; the Japanese league is seen by many fans as one of the strongest in the world. Basketball has been played in Asia for many years, with teams from China and Taiwan competing at an international level for several decades now.

Athletics events are quite common throughout Asia; the Asian Games take place every four years to determine which nation produces the best athletes. The Paralympic Games have also become increasingly popular in Asia, with athletes from countries such as India and China competing for medals.

When it comes to tennis, several Asian players have made a name for themselves in the world of professional sports. Kei Nishikori from Japan has been one of the top-ranked male players since 2009, having reached as high as 4th on the ATP rankings and winning 8 singles titles along the way. In addition, Li Na from China became the first Asian player to win a Grand Slam title when she won at Roland Garros in 2011.

Recently, Naomi Osaka has taken over the mantle of best female Asian tennis player, becoming both the first Japanese player ever to win a Grand Slam singles title and also achieving a career-high ranking of No. 1 in 2019. She has since gone on to become one of the most successful players of all time, winning 4 Grand Slam singles titles and an Olympic gold medal.

Asian tennis has come a long way since Li Na became the first Asian Grand Slam winner in 2011 and Naomi Osaka is now at the forefront of it all. With many more talented players emerging from Asia, it is clear that this region will continue to be a major force in professional tennis for years to come!

When it comes to the Olympics, Asian countries have traditionally been very successful. Japan has won more medals than any other country in Asia at the Summer Olympics since 1972; their most recent success came in 2016 when they took home 41 gold medals and 104 total medals. China has experienced great success as well; their athletes have won more than 200 gold medals since 2000 and were second overall in terms of medal count in 2016 with 70 golds and 121 total medals. South Korea has also had a strong showing, taking home 26 golds and 77 total medals in 2016.

 At the Winter Olympics, Asian athletes have continued to perform well over the years. Japan currently holds the record for most winter Olympic golds by an Asian nation with 11; South Korea has won 8 and China 5. The 2018 games in PyeongChang saw several Asian countries, such as Japan and North Korea, experience success with numerous medals being awarded to their athletes.

 Clearly Asian countries have been extremely successful at the Olympics over the years, with Japan leading the way in both summer and winter events. There is no doubt that they will continue to be strong contenders at future Olympic games, providing fans around the world with exciting competitions to watch!  

 Sports in Asia play an important role in its various cultures. They bring people together and offer a sense of belonging to those who take part. Sports competitions can also be used to promote positive values, such as teamwork and sportsmanship. As the continent continues to develop, so too will its sports scene; there is no doubt that Asia has some great talent waiting to be discovered!

EngardeAsia

EngardeAsia for many years has had its central headquarters in Japan. Although we continue to have a substantial Japanese presence, we chose in 2023 to move to Qatar from Japan for a favorable business operating environment that Qatar offered.

EngardeAsia continues to keep a working and operational presence in Japan and focus on sponsorships and team and federation representation around

a) the 2025 World athletics world championships in Tokyo

b) the 2026 Asian Games in Nagoya

We have strong established relationship with JAAF for

a) and strong relationship with Toyota for

b) We will continue our sponsorship and management work for the 8 J league teams we are representing. 

We will continue our work in the concert sector, representing global stars for their activities in Asia, in particular Japan. 

We will continue and try to expand on our Cooking Chefs representations which have proven to be profitable in Japan

We will continue to represent foreign companies by seeking distributors and importers for their products.  

We will continue to use our network with Japanese companies to find sponsorships globally for individual athletes, teams and events.  

We will help Nankatsu SC to get through to J league and we have a 3 season target to achieve that, as from the 2023 season. 

 A big focus will also be to enforce synergies between the 3 Engarde companies.